Our Story
Playful Promises Group was created in 2004.
It owns and distributes its iconic namesake Playful Promises alongside sister brand Wolf & Whistle.
The Group also operates a number of licenses such as Bettie Page Lingerie and Temperley London Lingerie & Swimwear. With licensing we work alongside brand founders and design teams, to create product that blend seamlessly with their core line and that remain true to their brand identity.
Private Label
We supply men's, women's and children's underwear, swimwear and nightwear. We work with high end brands like Karl Lagerfeld, specialist niche brands like Zoah and high street brands like ASOS, using our specialist knowledge to design and manufacture to their needs.
Our Team
Our team is made up of passionate and talented designers, highly skilled garment technologists and quality control staff, meaning that we can be proud of everything we produce for our customers, our own brands and our license partners.